Apple Launches HomeView and New Apple TV 4K With Siri AI

Apple began selling two new devices on Friday, November 13: the all-new Apple HomeView smart display and the fourth-generation Apple TV 4K, both priced at $299 and available for pre-order since mid-October, according to MacRumors.

The Apple HomeView is a smart home display powered by Apple Intelligence with Siri AI, offered in tabletop and wall-mounted models. It can recognize up to six users by face, each with a personalized Home Screen, according to MacRumors.

The fourth-generation Apple TV 4K runs on the A19 chip, which Apple said delivers up to 50 percent faster CPU performance and up to 2x faster GPU performance than the previous generation. The device adds Siri AI, an updated Siri Remote with Find My support, 128GB of storage, and four-speaker surround sound when paired with HomePod mini 2 speakers, according to Apple's press release. Siri AI is available as a beta on Apple TV 4K (2nd generation or later) and at launch in the U.S., Australia, Canada, India, New Zealand, Singapore, South Africa and the U.K. in English, Apple said.

Bob Borchers, Apple's vice president of Worldwide Product Marketing, said in the release that the new Apple TV 4K is the company's most immersive home theater experience yet, and that Siri AI turns finding something to watch into a full-screen, conversational experience.

Both products were announced on October 13 alongside the HomePod mini 2, which launched October 30. The HomeView is not sold in the European Union because Siri AI is currently unavailable on iOS in the region due to regulatory constraints, Apple said, adding that it is working constructively with the EU to find a path forward with no timeline given.

Apple (AAPL) shares were down 0.21% at $354.88 in delayed trading Friday.

What is known and what is not

Apple has not disclosed sales targets or early demand figures for either device. It is also unclear when or whether the HomeView will reach the EU market.