Tesla Invites Select Customers to Buy Cybercab at $29,990
Tesla began inviting select customers to buy its two-seat Cybercab for $29,990, plus a $1,000 deposit and a $299 monthly self-driving subscription.
Tesla announced Friday that select customers are now being invited to purchase the Cybercab for personal use at an estimated price of $29,990, marking a new step in Elon Musk's long-promised robotaxi ambitions. Buyers must also pay a $1,000 nonrefundable deposit and subscribe to Tesla's autonomous driving software for $299 per month. The company estimates deliveries will begin in December.
The two-door vehicle has no steering wheel or pedals and was previously deployed only in Tesla's robotaxi fleet. Personal ownership comes with limits: personally owned Cybercabs will operate only in supported service areas, and Ashok Elluswamy, Tesla's head of AI, said the vehicles will work unsupervised inside all the same geo locations as the company's existing Robotaxi service.
Owners also cannot immediately operate their vehicles as commercial fleet vehicles under the current personal-use offering.
Tesla shares declined nearly 2% in Friday's regular trading and fell another 1% after hours. In delayed trading, Tesla (TSLA) was at $390.22, down 1.82%.
The announcement follows years of promises from Musk about fully autonomous consumer vehicles. In 2016, Tesla said all vehicles it was producing had the hardware necessary to become fully self-driving; in 2019, Musk predicted over a million robotaxis on the roads by 2020. Tesla's Robotaxi service began operating Model Y SUVs in Austin, Texas, in June 2025 before expanding to other cities in Texas and Florida.
The Cybercab subscription price drew criticism. In posts on X on Friday, Elon Musk admitted the monthly subscription is too high and said it should match the cost of the software.